Come on in. Here's how we work.
pick what you need.
What do you want more of?
no two lists are the same
How we split your list.
Every brand splits differently. What you sell, how often people buy and how loyal they are all change the plan. Pick a made-up brand.
or split by anything
If it is in your store, your quiz, your reviews or your texts, we can build a group around it.
tested every time
One email, three ways.
Every send gets checked on a phone, on a desktop and in dark mode before it goes.
Your welcome fizz is here.
Three flavors, one easy first order. Your 10% code is waiting.
Shop the SamplerSun Fizz · made-up brand · unsubscribe
what we build
Sorted by what it does.
Three things working at once. No guessing what each one is for.
No two lists are the same
How we split your list.
What we build
Sorted by what it does.
✏️
Tested every time
One email, three ways.
Your welcome fizz is here.
Three flavors, one easy first order.
Shop the SamplerWe always start with the phone.
Same brand, two rooms
Email and texts are not the same job.
They talk to each other. If the text goes out, the email waits. Nobody gets both in the same hour.
We test everything
Pick the winner.
Subject lines, popups, HTML vs image, buttons. Two versions go out, the numbers pick. Take a guess.
from the inbox
Real work, sorted by what it does.
Three things working at once. Tap through each one.
Campaigns keep you in the inbox every week.
Launches, drops and seasonal moments. Planned, written, designed and built for you. You approve, we send.
- A monthly calendar built around your drops
- Copy, design and build in your brand
- Tested on phone, desktop and dark mode
Why this one works
Seasonal Campaign
Halloween Drop
Moment Campaign
Monthly Edit
Sneak Peek
Holiday Moment
Journeys sell while you sleep.
Automated emails that go out when someone signs up, browses, leaves a cart or buys. Built once, tuned every month.
- Welcome, browse, cart, checkout, post-purchase and win-back
- Timing and offers mapped to your margins
- Monthly tune-ups based on what is working
Why this one works
Welcome Journey
Browse Abandonment
Abandoned Cart Journey
Abandoned Checkout
Post-Purchase Journey
Replenish + Subscribe
Signup units grow the list that pays for everything else.
Popups, forms and text signups that feel like the brand. Email first, a quick "you're in," then the text ask.
- Popup and embedded forms, phone and desktop
- Email first, then SMS, never both at once
- A/B tested against what you run today
Why this one works
Popup: Email, Then Text
your first order.you@email.comUnlock My 10%
by text?(555) 000-0000Text MeNo thanks
- You're in
- Text
Text Signup Module
The Mailroom
Here's what fires.
We plug into Shopify, Klaviyo and Attentive. Pick a goal.
Baked fresh in the inbox
Real emails we sent this month.
Why this one works
Take 15% off.you@email.comUnlock My 15%
on new drops?(555) 000-0000Text MeNo thanks
- You're in
- Text
The Blueprint
Smooth from kickoff to every send.
- KickoffWe learn your brand
- BuildJourneys go live
- RunCampaigns that grow every month
- Fast + efficient
- A style all our own
- Data-driven, still kick-ass
Built to your scope. Need more? Add it.
One Board Per Brand
Every brand gets its own Figma board. Brand kit, flow map, email modules and the campaign calendar all live in one place, so nothing gets lost.
What We Watch
Opens alone don't pay the bills. These are the numbers that tell us if lifecycle is working.
Megan Borman, Founder
500+ brands in ten years. If it can break in email, text or brand, we've seen it and fixed it.
Stop by for a visit.
Stay for years.
"Megan and her team bring strong strategy, clean design, and a level of organization that makes everything feel easier."
"We've worked with Megan and the Locally Known team for the past four years."
"They're thoughtful, strategic, incredibly strong creatively, and consistently bring ideas that help move the brand forward."
in 2 business days
start here
Free Mini Sweep
A quick look at what any shopper sees on your site and Instagram, and the 3 things I'd fix first.
- 3 checksyour popup (desktop + phone), signup offer, Instagram bio + links
- 3 quick winsranked, in plain English
- 2 business daysstraight to your inbox, from me
How we work.Pick a brand. Then walk the six steps every client gets.
Rather just talk? Book a call →